We were able to find multiple Twitter accounts for all of the top 100 newspapers using common sense searching techniques. However, only 62% of the newspapers included links to at least one of their accounts from their website. In many cases, these links were buried on the site and difficult to track down. In addition, this means 38% of the newspapers are actively using Twitter, but haven’t yet integrated their presence with their website in even a minimal way.
56% of newspapers maintained a directory of their Twitter accounts on their website. This directory from the Los Angeles Times is a good example of the form these listings usually took. Many of these directories were quite extensive, listing dozens of accounts.
I wonder what the numbers would look like for the top 1,000.
Good to see some innovation in this space.